To defend its position as the segment leader amongst non-invasive skin lifting treatments in the market.

Social media audiences have become increasingly aware of transactional KOL campaigns, which leave a fleeting impact. The market has also become more aware and vocal towards race representation in beauty campaigns. In our bid to create a memorable influencer campaign, we rejected the superficial race to showcase flawless perfection. Instead, we aimed to engage a diverse range of influencers to showcase the benefits of Ultherapy® while being honest and vulnerable – presenting a rarely seen authenticity in beauty campaigns.

The campaign strategy was intentionally designed to be influencer-driven, first highlighting the unique stories and experiences of our KOLs, before bringing it back to the benefits of Ultherapy®. With 18 diverse influencers who aligned with the desired narrative of honesty, diversity, and vulnerability, we ensured representative story-telling that the audiences we wanted to reach could relate to.

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