Overall
Local Hero of the Year 2024
Gold
Experiential Agency of the Year 2024
Silver
Boutique Agency of the Year 2024
Silver
Influencer Agency of the Year 2024
Gold
New Kid on the Block2024
Silver
Social Media Marketing Agency of the Year 2024
Bronze
Event Marketing Agency of the Year 2024
Local Hero
Analytics Agency of the Year 2024
Local Hero
Consultant of the Year 2024
Local Hero
Event Marketing Agency of the Year 2024
Local Hero
Influencer Agency of the Year 2024
Local Hero
Media Marketing Agency of the Year 2024
Finalist
Content Marketing Agency of the Year 2024
Finalist
Independent Agency of the Year 2024
Finalist
Video / Production Agency of the Year 2024
Finalist
Agency Team of the Year 2024
FinalistBest Agency Culture of the Year 2024
Finalist
Best Agency - Client Partnership: Glow
FinalistRising Star - Amantha Teo
Gold MARKies 2023
Most Effective UseInfluencers / KOLS
Gold MARKies 2023
Most Effective UseLaunch / Relaunch
Silver MARKies 2023
Most Effective UseMulticultural Marketing
Bronze MARKies 2023
Most Effective UseSocial Media
Finalist MARKies 2023
Most CreativeExperiential
Finalist MARKies 2023
Most CreativeSocial Media
Finalist MARKies 2023
Most Effective UseDigital
Finalist MARKies 2023
Most Effective UseExperiential
Finalist MARKies 2023
Most CreativeEvent (Physical / Virtual)

Social-first + EFFICACY-FOCUSED

Move fast shake things 🫨

Gloo is a fiercely independent homegrown Singaporean agency, that focuses on being ferociously effective. We pride ourselves in our lightning-fast adaptability and constant finger on the pulse over evolving trends and regulations that allow us to stay nimble; to quickly identify and leverage emerging opportunities while evading potential risks. Social currency expertise requires finesse and agility, both hallmark traits of our team. Our DNA allows us to spark trend-curves, we don’t play catch-up.

   •   GLOO AGENCY SHOWREEL 23 •   BRAND VIDEO  ‏‏‎ ‎

WHAT IS SOCIAL CURRENCY?

Real influence is build
through social currency 💸

Social currency is the value derived through consuming and sharing information and content you are exposed to over both digital and offline platforms. It powers true social influence, and it plays a critical role in shaping consumer behaviour, preferences and decision-making.

We specialise in establishing, expanding, defending and even disrupting this social economy, with our  
objective-driven   +   data-meets-creativity   approach that’s helped brands big and small establish themselves as segment leaders.

CREDIBLY INCREDIBLE

In Gloo they trust 🫶

@ YOUR SERVICE

We get **it done 🦸🏻

Build and manage communities. Engage your audiences. Make meaningful connections and leave lasting social impact.

SOCIAL MEDIA MANAGEMENT

COMMUNITY MANAGEMENT

SOCIAL MEDIA MARKETING (PAID)

EXECUTIVE PROFILE MANAGEMENT

SOCIAL COMMERCE SETUP

PROFILE GROWTH AMPLIFICATION

Create compelling content strategically designed to resonate with your intended audience, developed for optimum reach and discoverability.

general copywriting

CONTENT PRODUCTION

SOCIAL CALENDAR DEVELOPMENT

SEARCH CONTENT CREATION

CONTENT PLANNING

SEO POWER PAGES

Accurately extract information or monitor your audience and competitor activities and trends to inform content direction and strategy.

Social Media Analysis/Report

Competitor Data Scraping

Social Listening

Content & Hashtag scraping

BRAND SENTIMENT TRACKING

PAID MEDIA SCRAPING

Use effective go-to-market strategies that guide content production, ensuring that it aligns and follows a central vision and mission.

Content Strategy

Sentiment Analysis

Campaign Planning

PAID MEDIA LAUNCH

Brand Voice & Positioning

Key Opinion Leader Strategy

Identify Key Opinion Leaders (KOLs) and leverage on your shared audience interests to deploy meaningful social campaigns.

KOL Identification & Outreach

KOL Content Amplification

Influencer CollaborationS

KOL Campaign Tracking

Influencer Management

COMMUNICATION ALIGNMENT

Invest in 360 efforts that provide optimum uplift to brand visibility and social buzz; through a strategic mix of online and offline mediums.

ON-GROUND EVENT PLANNING

MEDIA CROSS-PROMOTION

EVENT MANAGEMENT & SETUP

360 ACTIVATION STRATEGY

PARTNER & VENDOR MANAGEMENT

ACTIVATION ADD-ONS

Craft strong audio-visual content that narrate your brand story effectively, to meet specific social objectives through high-quality video content.

THEMATIC SCRIPTING

FULL VIDEO SHOOT

PLANNING & STORYBOARDING

POST PRODUCTION

SITE RECCE & ASSESSMENT

LICENSING MANAGEMENT

Develop the technology and platform you need to execute your social vision.

WEB DEVELOPMENT

USER ACCEPTANCE TESTING

WEB UI/UX ANALYSIS

RESPONSIVE OPTIMISATION

HIGH FIDELITY WIREFRAMING

DEBUGGING & DIAGNOSIS

gloo-kin' good

The brands we’ve
worked on 💗

RESULTS IS OUR MIDDLE NAME

How go we Gloo it? 🔥

We are social engineers with objective-driven processes.

We marry data and the science behind social with creativity, to craft campaigns that make sense to the people that matter. We use industry-leading software and nimble yet effective new-age processes to get you real insights to form realistic strategies; driving unreal results that nett you social credibility.

We focus on the 2Ps that really matter: partners & people.

Our partners help engineer social results that stick, using premium, specialist and world-class tools that measure, deploy and report on all social activities. When paired with our people, who are passionate social natives at the forefront of consumer and business trends, we can translate the collective insights and intuition to driving meaningful social traction.

Technology bridges our people, partners and processes.

We maintain a technology stack of over 300 tools, many of them relevant to the incredible work we do to in the name of social currency; then we pass the efficiencies on to you. This is how we further empower our brilliant team to do great things with clever automations, allowing us to work smarter for you, while tools work harder for us.

Gloo set of tools

THE GLOO BLOG

Gloo is #AOTYAwards 2024's Local Hero of the Year 🏆

May 30, 2024
Michelle Tan
#
Gloo
#
Awards

We had a go at Agency of the Year 2024. Then we stole the show.

What Does "The End of Social Media" Mean for Consumers?

October 30, 2023
Michelle Tan
#
Insights
#
Research

Social media usage is "in decline": what does that mean!?

About That Markies Night

July 6, 2023
Michelle Tan
#
Gloo
#
Awards

We did an amazing thing last week. Let’s talk about it. 💕

👋 Say hey!

Come visit
64 Circular Road #02-01, Singapore 049418
Drop an email
hello@likegloo.com
Moving eye gloo logo animation

Thanks for reaching out.

A social currency expert will be in touch soon.
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