Gell Tan

Behind every smooth campaign is someone making sure the moving parts actually move. For Gell, that's where the fun begins.

Her journey in social media has seen her wear many hats, from content ideation and account management to project coordination and keeping timelines, teams and deliverables in sync. She enjoys bringing structure to creative ideas, making sure every campaign doesn't just look good on paper, but comes to life seamlessly from brief to publish.

Over the years, Gell has learnt that great social media is a balance of creativity and consistency. While trends may come and go, thoughtful planning, clear communication and strong collaboration never go out of style.

As a Social Accounts Executive, she's happiest when ideas become action. Whether she's doing reports, managing content calendars or keeping projects running smoothly, she's always ready to roll up her sleeves and make things happen, preferably with a checklist close by.

Outside work, you'll most likely find her at a Pilates class or planning her next meal. She believes life is all about balance. Move well, eat well, repeat. Fortunately, both hobbies pair perfectly after a long day of making social media look effortless.

Here at Gloo, Gell brings organisation, positivity and a can-do attitude to every project she touches, helping ideas find their way from the first meeting to the final post.