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Copywriter

Content
•
Philippines (Remote)
Role Overview

We’re looking for a Copywriter who understands how words move on social. Someone who can write sharp hooks, clear scripts, punchy captions, and memorable lines that stop the scroll and land with impact.

This role is ideal for fresh graduates through to early-career writers with up to 3 years of experience, especially those who are fluent in short-form content and social platforms. You’ll work closely with Content Strategists, Social Executives, Designers, and Producers to bring ideas to life across Instagram, TikTok, YouTube, and other digital touchpoints.

At Gloo, copywriters don’t just “fill space”. They help shape ideas, tone, and how brands show up in culture.

Key Responsibilities
  • Write social-first copy across formats including captions, hooks, scripts, headlines, and CTAs
  • Support Content Strategists in developing content ideas, narratives, and messaging directions
  • Write short-form scripts for videos, reels, TikToks, and other social content
  • Contribute slogans, taglines, and punchy one-liners where needed
  • Adapt writing style and tone across different brands and audiences
  • Collaborate closely with Designers and Producers to ensure copy works seamlessly with visuals
  • Stay up to date with social trends, language, memes, and platform behaviours
  • Review and refine copy based on feedback and performance insights
  • Assist with basic content planning and ideation sessions
  • Ensure all copy aligns with brand guidelines and platform best practices
    • Qualifications & Expectations
  • 0–3 years of experience in copywriting, content, social media, or related roles
    (Fresh graduates with strong writing samples or portfolios are welcome)
  • Strong command of written English and a natural feel for tone and voice
  • Comfortable writing:
    • Short-form social copy and captions
    • Video hooks and scripts
    • Headlines, slogans, and punchlines
  • Good understanding of major social platforms and how content performs on each
  • Curious, collaborative, and open to feedback
  • Able to work independently in a remote setup while staying connected with the team
  • ‍
    Experience writing for health, wellness, beauty, or lifestyle brands is a bonus, but not required.
    • What We Offer
    About the Hiring Company

    Gloo is an award-winning, Singapore-based agency specialising in health, wellness, beauty, and lifestyle brands. We help ambitious brands build social currency by showing up meaningfully in culture and connecting with audiences in more human, relevant ways.

    What you can expect at Gloo:

    • Hands-on experience writing real work for real brands
    • Close collaboration with strategists, creatives, and producers
    • Coaching and feedback to help you sharpen your craft
    • Opportunities to build a strong social-first portfolio
    • A remote-first, collaborative team environment
    • Competitive remuneration and the tools you need to do your best work
    Location
    Philippines (Remote)
    Department
    Content
    Employment Type
    Full-time
    Hiring Manager
    Jan Mascariña
    Strategy & Content Lead