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Paid Media Specialist

Growth
•
Philippines (Remote)
Role Overview

We’re looking for a Paid Media Specialist who is confident planning, executing, and optimising paid media across digital platforms, and who understands how amplification supports strong creative and social-first ideas.

This role covers paid social, PPC, SEM, and media planning, with responsibilities spanning setup, optimisation, reporting, and performance analysis. You’ll work closely with Content, Strategy, Accounts, and Creative teams to ensure media plans are smart, efficient, and aligned with business objectives.

You’ll also be part of how our Growth team experiments. We run regular small tests with new AI tools, ad formats, and channels, and keep what works. If you’re the kind of person who’s already trying AI tools to work faster or think sharper, we want to hear about it.

Key Responsibilities
  • Plan, manage, and optimise paid media campaigns across platforms including Meta, TikTok, Google, and YouTube
    Execute paid social, PPC, and SEM campaigns to support brand, performance, and amplification objectives
    Develop media plans, projections, and budget allocations based on campaign goals
    Set up, monitor, and optimise campaigns to maximise efficiency and performance
    Gather rate cards and media information from publishers, platforms, and partners where required
    Track spend closely and ensure budgets are paced accurately
    Benchmark performance against historical data, industry standards, and campaign objectives, and contribute findings to our social and media insights
    Analyse results and translate performance data into clear insights and recommendations
    Prepare performance reports for internal teams and clients, and help automate the repetitive parts of reporting
    Run and document small experiments with new AI tools, platform AI features (e.g. Advantage+, Performance Max), and emerging channels such as AI search and chat ads, each with a clear hypothesis and a keep-or-drop call
    Share what you learn with the wider team so useful tools and workflows become standard practice
    Stay up to date on platform updates, ad formats, and media best practices
    Collaborate with Creative and Content teams to ensure assets are optimised for paid performance, including testing AI-assisted creative variations

    Nice to have
  • Hands-on use of AI tools in your workflow, e.g. ChatGPT, Claude, or Gemini for analysis and copy, or automation tools like n8n, Zapier, or Make
    Comfort with spreadsheets, formulas, or light scripting to clean and analyse data
    Familiarity with GA4, GTM, and pixel/conversion tracking
    • Qualifications & Expectations
  • Go-getter mindset: Proactive, takes ownership, and moves fast to solve problems and spot optimisation opportunities.
  • Bonus: working knowledge of SEO fundamentals (keyword research + on-page basics) to support stronger landing page performance and integrated search strategy.
  • 2–5 years of experience in paid media, performance marketing, or digital media roles
  • Hands-on experience managing:
    • Paid social (Meta, TikTok, etc.)
    • PPC and SEM (Google Ads)
  • Solid understanding of:
    • Campaign setup and optimisation
    • Budget pacing and projections
    • Benchmarking and performance analysis
  • Comfortable working with data, reports, and dashboards
  • Organised, detail-oriented, and confident managing multiple campaigns
    • What We Offer
    About the Hiring Company

    Gloo is an award-winning, Singapore-based agency specialising in health, wellness, beauty, and lifestyle brands. We help ambitious brands build social currency by showing up meaningfully in culture and connecting with audiences in more human, relevant ways.

    What you can expect at Gloo:

    • Ownership of meaningful paid media work across diverse campaigns
    • Close collaboration with strategy, content, and creative teams
    • A remote-first setup with clear workflows and expectations
    • Opportunities to deepen expertise across platforms and channels
    • Competitive remuneration and the tools you need to do your best work

    ‍

    Location
    Philippines (Remote)
    Department
    Growth
    Employment Type
    Full-time
    Hiring Manager
    "CK" Chia
    Paid Media & Growth Lead