Florida’s Natural

100% Juice Campaign

The Ask

To promote the #DitchTheSoda hashtag, in line with Florida’s Natural new campaign push for its orange juice.

The Solution

Developed a strategically selected list of influencers who aligned with the brand values, and could effectively serve as campaign champions.

No items found.

Naturally Sweet Reach

25

KOLs reached out to, with only 5 being paid engagements.

30

Instagram posts and stories from outreach and product seeding efforts.

$130,000

Equivalent social PR value generated, from over 987,190 verified outreach.

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