Florida’s Natural

100% Juice Campaign

The Ask

To promote the #DitchTheSoda hashtag, in line with Florida’s Natural new campaign push for its orange juice.

The Solution

Developed a strategically selected list of influencers who aligned with the brand values, and could effectively serve as campaign champions.

No items found.

Naturally Sweet Reach


KOLs reached out to, with only 5 being paid engagements.


Instagram posts and stories from outreach and product seeding efforts.


Equivalent social PR value generated, from over 987,190 verified outreach.

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