Shiseido

Super Brand Day on Lazada

The Ask

Use International Women's Day and Lazada Super Brand day as a launchpad for Shiseido’s Ultimune promotions, to generate sales with KOL-driven awareness.

The Solution

Reach out to a diverse mix of influencers who straddle traditional media fame to social - including highly recognisable names like Fann Wong, Jamie Chua, Mong Chin, Munah Bagharib, Ming Bridges, Huang Bi Ren, Eunice Annabel, Sandra Riley Tang, Jamie Yeo, Nadiah M. Din, Preeti Nair.

A total of 61 influencers took part in a concerted media push, generating 125 posts on social that has close to a 6 million reach.

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Ultimate Awareness for Ultimune

61

KOLs reached out to, with only 16 being paid engagements.

125

Instagram posts from outreach and product seeding efforts.

$144,000

Equivalent social PR value generated, from over 5,979,300 verified reach.

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