Use International Women's Day and Lazada Super Brand day as a launchpad for Shiseido’s Ultimune promotions, to generate sales with KOL-driven awareness.
Reach out to a diverse mix of influencers who straddle traditional media fame to social - including highly recognisable names like Fann Wong, Jamie Chua, Mong Chin, Munah Bagharib, Ming Bridges, Huang Bi Ren, Eunice Annabel, Sandra Riley Tang, Jamie Yeo, Nadiah M. Din, Preeti Nair.
A total of 61 influencers took part in a concerted media push, generating 125 posts on social that has close to a 6 million reach.
KOLs reached out to, with only 16 being paid engagements.
Instagram posts from outreach and product seeding efforts.
Equivalent social PR value generated, from over 5,979,300 verified reach.
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