Super Brand Day on Lazada

The Ask

Use International Women's Day and Lazada Super Brand day as a launchpad for Shiseido’s Ultimune promotions, to generate sales with KOL-driven awareness.

The Solution

Reach out to a diverse mix of influencers who straddle traditional media fame to social - including highly recognisable names like Fann Wong, Jamie Chua, Mong Chin, Munah Bagharib, Ming Bridges, Huang Bi Ren, Eunice Annabel, Sandra Riley Tang, Jamie Yeo, Nadiah M. Din, Preeti Nair.

A total of 61 influencers took part in a concerted media push, generating 125 posts on social that has close to a 6 million reach.

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Ultimate Awareness for Ultimune


KOLs reached out to, with only 16 being paid engagements.


Instagram posts from outreach and product seeding efforts.


Equivalent social PR value generated, from over 5,979,300 verified reach.

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