Lazada

3.3 Three-mendous Fest with Pamela

The Ask

Find the perfect KOL to carry a super catchy this-is-not-a-jingle earworm to bind Lazada's 3.3 sale campaigns under a unified sound.

The Solution

We engaged @leeshuhadah to be the anchor KOL for the activation that was planned as a series of video ads against the newly introduced "Lazada 3.3 Sale" tune. The brand leveraged on a popular and distinct beat to evoke an instant connection between them and their audience.

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A Nationwide Earworm

Series of

Branded video campaign for Lazada, with an anchor influencer.

>100k

Video and audio reach on key digital channels within the short campaign period.

One

Darn catchy tune launched that Singaporeans connected with Lazada.

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