3.3 Three-mendous Fest with Pamela

The Ask

Find the perfect KOL to carry a super catchy this-is-not-a-jingle earworm to bind Lazada's 3.3 sale campaigns under a unified sound.

The Solution

We engaged @leeshuhadah to be the anchor KOL for the activation that was planned as a series of video ads against the newly introduced "Lazada 3.3 Sale" tune. The brand leveraged on a popular and distinct beat to evoke an instant connection between them and their audience.

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A Nationwide Earworm

Series of

Branded video campaign for Lazada, with an anchor influencer.


Video and audio reach on key digital channels within the short campaign period.


Darn catchy tune launched that Singaporeans connected with Lazada.

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